Real results. Not polished words.
Each case study documents a real problem, our intervention and the measurable impact. No exaggerations and no invented data.
E-commerce relaunched with structure and clear messaging
A furniture and décor online store with existing traffic but poor conversions (0.4%). The messaging was vague, categories were confusing, and product pages were overloaded with technical info but no clear benefits. Checkout abandonment was at 68%.
- Full audit: analytics, heatmaps, real usage sessions with 5 clients
- Category restructure based on purchase intent, not product type
- Full commercial copy rewrite — titles, product descriptions, About page
- Product page redesign focusing on benefits, contextual images and visible reviews
- Checkout simplification: from 6 steps to 3, removing mandatory account creation
- Post-purchase email setup + abandoned cart reactivation campaign
- Conversion rate: from 0.4% to 1.8% in the first 60 days
- Checkout abandonment: from 68% to 41%
- Average order value +23%
- Bounce rate on product page down 35%
“Reverb brought order to our offer, our messaging and our sales process. Finally, our website clearly says what we do and for whom.”
Brand repositioned with AI support and coherent funnels
A B2B consulting company with good services but a generic digital presentation. Messages were identical to all competitors, the website didn't differentiate, and ad campaigns brought low-quality leads.
- Strategy session: identifying real differentiators through interviews with current clients
- Repositioning: from 'business consulting' to a specific niche with a unique message
- Brand guide creation: voice, tone, key messages, what to say and never say
- Full website rewrite with the new message — home, services, about, case studies
- Meta Ads campaigns with creatives aligned to the new brand — testing 8 variants
- Onboarding email sequence for new leads (5 emails, 3 weeks)
- Cost per qualified lead down 44%
- Lead qualification rate: from 18% to 52%
- 3 new contracts in the first 45 days after relaunch
- Email sequence open rate: 68% (vs. 22% previously)
“They used AI intelligently, without losing the human voice of the brand. The result was clearer, faster and more stable.”
Integrated marketing system for a SaaS product
A SaaS product with high churn (8% monthly) and stagnant organic growth. The internal team was producing content without strategy, without a calendar and with no connection to the acquisition funnel. No onboarding or retention sequence existed.
- Audit: identifying customer journey stages where churn was highest
- Content strategy creation based on search intent and funnel stages
- Monthly editorial calendar with 12 articles/month + channel distribution
- Onboarding sequence (7 emails, 14 days): key feature activation
- Reactivation campaign for inactive users: 3 emails + personalised offer
- Monthly reporting dashboard: organic traffic, activation rate, churn, MRR
- Monthly churn: from 8% to 4.2% in 90 days
- Organic traffic: +180% in 6 months
- Activation rate (users activating ≥3 features in the first week): from 31% to 67%
- MRR growth: +34% in the first 6 months of partnership
“They didn't come with cheap magic. They came with structure, calm and execution. Exactly what the previous agency lacked.”
Want the same level of precision for your business?
We don't promise identical results — every business is different. But we promise honesty, structure and disciplined execution.